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Gia Coppola Wine, founded by Gia Coppola and her grandfather, Francis Ford Coppola, is a lifestyle brand rooted in creativity and the joy of connection. Made from 100% organic grapes sourced from CCOF-certified vineyards in Paso Robles, California, the wines reflect a deep commitment to quality and sustainability. Since the brand’s inception, Studio Parfet has been integral in cultivating a dedicated community, uniting photography, friends, wine, and a shared passion for entertaining. The brand’s signature Fat Cat red blend became a standout hit following our campaign, where friends, family, and tastemskers wore and shared the must-have Fat Cat sweatshirt, bringing the brand’s spirit to life in an iconic way.

Ayond  is a skincare, lifestyle, and fragrance brand inspired by the resilience of desert flora. Studio Parfet reimagined Ayond’s visual identity, creating bold, authentic portraits that highlight working creatives rather than conventional beauty influencers. Through celebrating diverse, real-life skincare rituals, we brought Ayond’s message to life across brand and personal channels, crafting a story as grounded and inspiring as the brand itself.

Chelsea Mak is a Los Angeles-based womenswear brand that merges old-world elegance with a spirit of nonconformist femininity. Studio Parfet developed a series of innovative collaborations—including campaign shoots, gifting experiences, short films, and intimate events—that cultivated a devoted following for the brand. To celebrate Chelsea Mak’s anniversary, we hosted a gathering of remarkable LA women, each styled in the brand’s signature blouses. This striking sea of white taffeta brought our shared vision to life, while the ensuing deluge of social imagery sparked meaningful conversations and connections. 

Australia-based Lee Mathews is celebrated for her distinctive vision, crafting clothing that honors the women who wear it, through a blend of modern aesthetics and timeless elegance, inspired by architecture and craftsmanship. To introduce the brand to a wider audience, Studio Parfet focused on thoughtful storytelling through the Journal, inviting women who share the brand’s values to contribute their unique perspectives. Each story embodied Lee Mathews' ethos, resonating deeply with audiences in the U.S., Mexico, and Japan. This approach fostered genuine connections, expanding into social media and event dressing opportunities that engaged a broader community with the brand’s vision.